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In this convenient day and age where everything is just a tap away, it’s easy to carry a preconceived notion that offline marketing has lost its relevance. But here’s the twist: what if it hasn’t? A perfect example is a humble business card. When you’re seated in a room full of industry leaders where everyone has a general sense of who’s who, pulling out a well-designed business card ...
Don’t confuse this holiday season for just another shopping frenzy; instead, look at it like a full-scale sensory takeover. The streets glow, the storefronts light up for attention and shoppers move through it all with heightened awareness; ready to pause for anything that feels festive, fresh and worth their time. In an environment packed with colour, lights and competing messages, brands ...
You know you’re standing the middle of a holiday rush when you see the same empty and lifeless streets transform into a happening, fast-moving stream of people. They are flooded with cheer and laughter of customers who are on the look for new gift ideas and darting into stores chasing festive discounts. This is literally ...
Ever come across a sign so beautifully lit that it draws you in before you’ve even had the chance to read what it says? It’s not magic that causes that attraction; instead, the irresistible charm of LED letters. The light of these letters dominates the night life of Shanghai, New York, Japan, Hanoi and Glasgow, ...