{{{contextualGreeting}}} Check out ADWEEK's most popular stories of 2025, plus all our year-end wrap-ups in one place.
Backseat Drivers | Jennifer Vianello
Jennifer Vianello, CMO of Cars Commerce, shares her family roots, her best career moves, and the power of strategic partnerships.
- Two Chairs | A Conversation with Coach and DEPT
- MARKETING VANGUARD | Uncovering Hidden Profits in Experiential Marketing With Wheels Up's Kristen Lauria
- ADSPEAK | AI’s Big Emotional Ad Makeover
- ADSPEAK | In Brands We Trust: Gen Z vs. Millennials
- LEADERSHIP VOICES | How Fetch’s CRO Robin Wheeler Is Redefining the Consumer Experience
WPP and Publicis Win Big In Kenvue Global Review
BY Audrey Kemp
Rival holding companies to split the account after a turbulent year for Tylenol brand
READ FULL STORY >2025 Was The Year of Shedding
BY Sarah Watson
EXCLUSIVE: R/GA To Redesign Levi’s Digital Experience
BY Audrey Kemp
AAF Reveals Advertising Hall of Fame Class of 2026
BY Audrey Kemp
WPP and Publicis Win Big In Kenvue Global Review
Little Spoon’s Caryn Wasser on the Reason Brand-Led Growth Beats Performance Marketing
BY Jenny Rooney
When your brand is core to the growth engine, you need to learn how to drive.
READ FULL STORY >10 CMOs Set To Make Waves in 2026
BY Rebecca Stewart
9 Brands That Doubled Down On AI in 2025
BY Rebecca Stewart
Grey CCO Thiago Cruz Lands at Buzzy Running Shoe Brand On
BY Alison Weissbrot
Little Spoon’s Caryn Wasser on the Reason Brand-Led Growth Beats Performance Marketing
EXCLUSIVE: How The Chernin Group’s Content-to-Commerce Bet Came Crashing Down
BY Mark Stenberg
At Food52, Hodinkee, and The Pro’s Closet, the private equity firm’s strategy showed its faults. Then came the closures.
READ FULL STORY >3 Ways Consolidation Will Hit Commerce Media in 2026
BY Kathryn Lundstrom
Media Executives Share Their Predictions for 2026
BY Mark Stenberg
The 6 Deals That Reshaped Commerce Media in 2025
BY Kathryn Lundstrom
The 6 AI Trends That Will Dominate 2026
BY Trishla Ostwal
EXCLUSIVE: How The Chernin Group’s Content-to-Commerce Bet Came Crashing Down
The Ads That Made People Feel Something In 2025, Per System1
BY Brittaney Kiefer
System1 ranked 2025's most effective U.S. ads by emotional response and strength of branding.
READ FULL STORY >Chime Uses Jason Momoa’s Range to Sell an Easier Way to Bank
BY Tilde Herrera
The Most Effective Ads of 2025, According to EDO
BY Brittaney Kiefer
Ads of the Week: 6 Campaigns That Caught Our Eye, From JCPenney to Nike
BY Brittaney Kiefer
For Its 4th Super Bowl, ‘He Gets Us’ Focuses on Personal Struggles
BY Kathryn Lundstrom
15 Ads That Made Creatives Jealous in 2025
BY Brittaney Kiefer
The Ads That Made People Feel Something In 2025, Per System1
3 Ways Consolidation Will Hit Commerce Media in 2026
BY Kathryn Lundstrom
Experts expect some retailers to band together while others will cut out adtech middlemen.
READ FULL STORY >3 Ways Consolidation Will Hit Commerce Media in 2026
Marketing Loves Declaring the End of Things That Still Work
BY Mark Ritson
Nothing in marketing ever truly dies. It evolves, contracts, expands into new forms, and makes room for whatever arrives next.
READ FULL STORY >Read ADWEEK’s Year in Review Coverage
BY Alison Weissbrot
ADWEEK’s Most Popular Stories of 2025
BY Eva Kis
Marketing Loves Declaring the End of Things That Still Work
These Trends Will Define the TV Landscape in 2026, According to Experts
BY Bill Bradley
From AI personalization to outcomes-based measurement, here are the trends TV insiders are expecting.
READ FULL STORY >Streaming Ratings, Week of November 17: Viewers Get Stranger
BY Mark Mwachiro
YouTube Just Won the Oscars
BY Bill Bradley
NBCU Showcases New AI-Powered Ad Offerings Ahead of 2026 CES
BY Mark Mwachiro
These Trends Will Define the TV Landscape in 2026, According to Experts
Indie Agency Glow Dips Its Toe In Software Sales With Creator Vetting Tool
BY Audrey Kemp
The AI-powered platform is part of a broader trend of agencies exploring SaaS revenue streams
READ FULL STORY >The 5 Media Trends I’m Thankful For
BY Mark Stenberg
The Future of Media Is Being Built on YouTube
BY Mark Stenberg
Indie Agency Glow Dips Its Toe In Software Sales With Creator Vetting Tool
5 M&A Trends to Expect in 2026, From Multibillion-Dollar AI Deals to Further Holdco Consolidation
BY Kendra Barnett
2026 is poised to become another record-smashing year for M&A in tech, media, and advertising.
READ FULL STORY >ADWEEK’s Most Popular Stories of 2025
BY Eva Kis
Read ADWEEK’s Year in Review Coverage
BY Alison Weissbrot
5 M&A Trends to Expect in 2026, From Multibillion-Dollar AI Deals to Further Holdco Consolidation
Backseat Drivers | Jennifer Vianello
Jennifer Vianello, CMO of Cars Commerce, shares her family roots, her best career moves, and the power of strategic partnerships.
- Two Chairs | A Conversation with Coach and DEPT
- MARKETING VANGUARD | Uncovering Hidden Profits in Experiential Marketing With Wheels Up's Kristen Lauria
- ADSPEAK | AI’s Big Emotional Ad Makeover
- ADSPEAK | In Brands We Trust: Gen Z vs. Millennials
- LEADERSHIP VOICES | How Fetch’s CRO Robin Wheeler Is Redefining the Consumer Experience
WPP and Publicis Win Big In Kenvue Global Review
BY Audrey Kemp
Rival holding companies to split the account after a turbulent year for Tylenol brand
READ FULL STORY >2025 Was The Year of Shedding
BY Sarah Watson
EXCLUSIVE: R/GA To Redesign Levi’s Digital Experience
BY Audrey Kemp
AAF Reveals Advertising Hall of Fame Class of 2026
BY Audrey Kemp
WPP and Publicis Win Big In Kenvue Global Review
Little Spoon’s Caryn Wasser on the Reason Brand-Led Growth Beats Performance Marketing
BY Jenny Rooney
When your brand is core to the growth engine, you need to learn how to drive.
READ FULL STORY >10 CMOs Set To Make Waves in 2026
BY Rebecca Stewart
9 Brands That Doubled Down On AI in 2025
BY Rebecca Stewart
Grey CCO Thiago Cruz Lands at Buzzy Running Shoe Brand On
BY Alison Weissbrot
Little Spoon’s Caryn Wasser on the Reason Brand-Led Growth Beats Performance Marketing
EXCLUSIVE: How The Chernin Group’s Content-to-Commerce Bet Came Crashing Down
BY Mark Stenberg
At Food52, Hodinkee, and The Pro’s Closet, the private equity firm’s strategy showed its faults. Then came the closures.
READ FULL STORY >3 Ways Consolidation Will Hit Commerce Media in 2026
BY Kathryn Lundstrom
Media Executives Share Their Predictions for 2026
BY Mark Stenberg
The 6 Deals That Reshaped Commerce Media in 2025
BY Kathryn Lundstrom
The 6 AI Trends That Will Dominate 2026
BY Trishla Ostwal
EXCLUSIVE: How The Chernin Group’s Content-to-Commerce Bet Came Crashing Down
The Ads That Made People Feel Something In 2025, Per System1
BY Brittaney Kiefer
System1 ranked 2025's most effective U.S. ads by emotional response and strength of branding.
READ FULL STORY >Chime Uses Jason Momoa’s Range to Sell an Easier Way to Bank
BY Tilde Herrera
The Most Effective Ads of 2025, According to EDO
BY Brittaney Kiefer
Ads of the Week: 6 Campaigns That Caught Our Eye, From JCPenney to Nike
BY Brittaney Kiefer
For Its 4th Super Bowl, ‘He Gets Us’ Focuses on Personal Struggles
BY Kathryn Lundstrom
15 Ads That Made Creatives Jealous in 2025
BY Brittaney Kiefer
The Ads That Made People Feel Something In 2025, Per System1
3 Ways Consolidation Will Hit Commerce Media in 2026
BY Kathryn Lundstrom
Experts expect some retailers to band together while others will cut out adtech middlemen.
READ FULL STORY >3 Ways Consolidation Will Hit Commerce Media in 2026
Marketing Loves Declaring the End of Things That Still Work
BY Mark Ritson
Nothing in marketing ever truly dies. It evolves, contracts, expands into new forms, and makes room for whatever arrives next.
READ FULL STORY >Read ADWEEK’s Year in Review Coverage
BY Alison Weissbrot
ADWEEK’s Most Popular Stories of 2025
BY Eva Kis
Marketing Loves Declaring the End of Things That Still Work
These Trends Will Define the TV Landscape in 2026, According to Experts
BY Bill Bradley
From AI personalization to outcomes-based measurement, here are the trends TV insiders are expecting.
READ FULL STORY >Streaming Ratings, Week of November 17: Viewers Get Stranger
BY Mark Mwachiro
YouTube Just Won the Oscars
BY Bill Bradley
NBCU Showcases New AI-Powered Ad Offerings Ahead of 2026 CES
BY Mark Mwachiro
These Trends Will Define the TV Landscape in 2026, According to Experts
Indie Agency Glow Dips Its Toe In Software Sales With Creator Vetting Tool
BY Audrey Kemp
The AI-powered platform is part of a broader trend of agencies exploring SaaS revenue streams
READ FULL STORY >The 5 Media Trends I’m Thankful For
BY Mark Stenberg
The Future of Media Is Being Built on YouTube
BY Mark Stenberg
Indie Agency Glow Dips Its Toe In Software Sales With Creator Vetting Tool
5 M&A Trends to Expect in 2026, From Multibillion-Dollar AI Deals to Further Holdco Consolidation
BY Kendra Barnett
2026 is poised to become another record-smashing year for M&A in tech, media, and advertising.
READ FULL STORY >ADWEEK’s Most Popular Stories of 2025
BY Eva Kis
Read ADWEEK’s Year in Review Coverage
BY Alison Weissbrot