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The company's reputation is largely positive, with customers praising its analytical tools for their clarity and effectiveness in tracking customer journeys and PPC campaigns. Users appreciate the real-time traffic monitoring and visually appealing graphics, positioning the product as a strong alternative to Google Analytics. However, some concerns are noted regarding the sophistication of data analysis tools and the absence of conversion goal settings, which may hinder deeper insights. Overall, while the product is well-regarded for its capabilities, there is room for improvement in analytical depth and functionality.
This summary is generated by AI, based on text from customer reviews
Worked with a lot of analytical tools on the market, however woopra is probably one of thr best one existing right now. Prices are high but at the end it's a clear picture of every single touchpoint that affects the customer journey, shows the retention rank and in general customer success. Reporting feature is just incredible, helped a lot at analyzing our PPC campaigns.