Zacks Investment Research
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Zacks Investment ResearchReviews 173

4.3

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From the business

Zacks Investment Research is one of the largest providers of independent stock, ETF and mutual fund research in the U.S. The performance of our stock research recommendations has consistently ranked among the top research firms in the U.S. by independent evaluators of equity research. This research anchors our active trading services, long-term investor services, and powerful resources and tools.

At the center of everything we do is a strong commitment to independent research and sharing its profitable discoveries with investors. In fact, helping investors find success has been the life's work of our Founder and CEO, who in 1978 armed with his PhD from MIT, hit upon a key discovery:

Earnings estimate revisions are the most powerful force impacting stock prices.

This crucial finding led to the creation of our proven Zacks Rank stock-rating system that harnesses the power of earnings estimates. Since 1988, the private Zacks #1 Rank List has more than doubled the S&P 500.


zacks.com
Founded in 1978
Chicago, IL, United States
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Zacks Investment Research Reviews Summary

Zacks Investment Research has a rating of 4.3 stars from 173 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Zacks Investment Research most frequently mention value investor, last year and long term. Zacks Investment Research ranks 1st among Stock Research sites.

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value
9
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9

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Illinois
1 review
0 helpful votes
Follow Gerry O.
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Lots of information and advice
December 31, 2025

I enjoy the weekly Zacks Investor Collection Commentary from the strategists. While there have been misses as expected, there have been many nice successes as well. I have been extremely satisfied with Zacks Value Investor portfolio."

Date of experience: December 21, 2025
Germany
1 review
0 helpful votes
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Big opportunity stay conscious
December 29, 2025

I think that Zacks portfolio has a huge potential, but without at least a minimal investment know-how it can be risky. There are several very good services (Research Wizard, Top10 stocks, TAZR) with proven results. Others are hard to define and cannot take it without evaluation (e.g. Premium screens are not suggested without backtesting, but the style scores are not implemented in RW; other investment services e.g. Stock Under 10 are showing benefits, but the past performance is not annualized so it is hard to compare to market performance and if you do it is not that promising.

Date of experience: December 19, 2025
Israel
1 review
0 helpful votes
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Investment success
December 28, 2025

Zacks Top 10 Stocks portfolio has been successful the last 4-5 years I've used it. Zacks Rank #1 stocks, crossed with my investment consultant, have given great gains (like NVDA, +350% in 2 years).

Date of experience: December 18, 2025
Illinois
1 review
0 helpful votes
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Zacks Ultimate Commentary is valuable
December 24, 2025

Zacks Ultimate Commentary is valuable - the smarts and insight that the portfolio strategists have. Their thinking is very informative and instructive. And their picks push me to buy stocks that left on my own I would not consider. For investing I follow Value Investor, Stocks Under $10, TAZR and Home Run Investor. I get valuable insight from reading Counterstrike, Insider Trader, and Large-Cap Trader. I've made a lot of $$$ with this approach and learned a great deal.

Date of experience: December 14, 2025
New York
1 review
0 helpful votes
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I love getting the tips, and evaluations on the various stocks, it has helped me a lot this year! The ultimate service has definitely paid for itself! I grabbed a $4000 gain on a Surprise Trader tip on HOOD.

Date of experience: February 14, 2025
Florida
1 review
0 helpful votes
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I started using Zack ranking and screening in March to place call options. Starting with $25k I'm up $19k for approximately 83% YTD gain. It's been extremely helpful.

Date of experience: October 16, 2025
North Carolina
1 review
0 helpful votes
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For years I traded stocks and had ok success until I joined Zacks and signed up for their trading services. They're trading services are actually all very good, but the one that stood out to me is their Tazr trading service. It's managed by Kevin Cooke who has many years of experience and especially in Technology which is what I'm interested in. I want to say "Thanks Kevin for always bringing us great new investment ideas" Kevin discovered Nvidia back in 2022 when it was only $12.50. He has a knack of finding winners. I also have to applaud the Zacks rating system for finding #1 Strong Buy Stocks and #2 Buy Stocks, combined with their ESP Earning forecaster... it's truly a Winning System and a Winning Team!

Date of experience: September 19, 2025
Wisconsin
1 review
0 helpful votes
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Fantastic!
September 14, 2025

Zacks Ultimate and Research Wizard is helping me make great money! Your system is the best I have ever used!

Date of experience: September 4, 2025
California
1 review
0 helpful votes
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I have become a more confident investor following the portfolios and tools available as Zack's Ultimate Subscriber. The ZIR site also serves to me as a fire brigade of sort when I need quick but trust worthy input in my investment decision making.

Date of experience: May 5, 2018
Saudi Arabia
1 review
0 helpful votes
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Some Zacks recommendations I bought gave me huge gains and early entry before being on investors' radar. I have multiple triple-digit returns.

Date of experience: August 11, 2025
Florida
2 reviews
0 helpful votes
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My experience with Zacks since 2014
August 21, 2025

I subscribed to Zacks services in 2014, and I can confidently say it's been the best decision I've made on my journey as an investor. It's a very comprehensive platform, offering various types of service portfolios that adapt to each person's profile. I have a moderate risk profile and a strong focus on technology, so among my favorite services are TAZR, Technology, Counterstrike, Value Investor, Stocks Under $10, ETF Investor, and Surprise Trader portfolios. Some of the tools I use most include the Zacks Rank, stock screening, and every night I read the summary of each of my favorite services with the editors' analyses. This information is extremely valuable to me—it helps me analyze companies, entry and exit points, and more. The confidential Monday reports are also an excellent resource. Thanks to Zacks, I discovered companies like NVDA before it became famous, learned about Alibaba's IPO, and got to know PLTR, SOUN, BBAI, QBTS, RGTI, and many other companies that have brought me double-digit gains—sometimes multiple times in the same year. I have no doubt in recommending Zacks and its various editors. The lifetime subscription allows you to receive new portfolios as they're released. I recently started testing Research Wizard, which I hope will further expand my toolkit for successfully evaluating stocks.

Date of experience: August 11, 2025
Mississippi
1 review
0 helpful votes
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I really enjoy certain analysts, particularly Kevin Cook and Andrew Rocco for their technology insights.

Date of experience: August 11, 2025
Germany
1 review
0 helpful votes
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I follow a lot of your recommendations and sell also when you do in Zacks Ultimate and especially the Technologie Innovators. The ETFs with leverage helped me to recover after Aprils crash. I've been using Zacks for approx. 10 years and I am very impressed about your follow up.

Date of experience: August 11, 2025
Florida
1 review
0 helpful votes
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I'm glad I subscribe to Zacks!
August 21, 2025

I value access to Zacks Special Reports. I like the in depth specific explanations of why specific stocks are recommended. I use Zacks and I also use other services. I have my own methodology, and my accounts are doing fantastically! My portfolio has doubled in the past 12 months!

Date of experience: August 11, 2025
California
1 review
1 helpful vote
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ZIC Review
July 20, 2025

I have been a Zacks Investor Collection customer for quite a long time. I can say that I'm a smarter and wiser investor from the knowledge shared by the analysts and writers of various Zacks articles and portfolio recommendations over the years.

Date of experience: July 10, 2025
Australia
1 review
0 helpful votes
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Excellent recommendations
June 22, 2025

I have many winners in my portfolio and almost all are from Zacks recommendations

Date of experience: June 13, 2025
Hong Kong
1 review
0 helpful votes
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I read the summary emails for Zacks Investor Collection, Home Run Investor, Income Investor, Value Investor, Zacks Top 10 Stocks, and Zacks Confidential. I follow Tracey Ryniec and Bryan Hayes on stock related issues, and Sheraz Mian and John Blank on macro-economic issues. While having a long term focus on my investment, Zacks Rank and Industry Rank help me to adjust my portfolio as needed. I have used Zacks Investor Collection since 08/08/2024. Calculated in EUR currency and per closing prices of 05/06/2025, I achived a TTWRR of +22.3% compared to the S&P 500's 1.7% since then.Yes, this year was a roller coaster ride, but Y/D performance now looks better: -7.6% vs. S&P 500's -12.5% (again in EUR).

Date of experience: May 7, 2025
NL
1 review
1 helpful vote
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Following Zacks advises for two months costed me a lot of money. And I think they did not give good advises. Two examples:
1) in feb Zacks advised to buy Walmart, they expected surprise earnings. That was surprising. Walmart had soared 60% in the previous 12 months and I did not expect that the earnings would match that. And indeed, after the earnings presentation later in feb Walmart started to drop. An avoidable loss of 20% in three weeks.
2) Celestica started to drop after it reached a peak value of 144 in feb, At 100 Zacks advised to buy it, because it was at its lowest value. But It kept going down. When it was it 90, the Motley Fool gave the advise to wait till it was below 80 before buying it. This was obviously a much better advise, and again an avoidable loss of 10% in two weeks.
And it became funny/awkward, when I mentioned this to them. At first they denied that they had ever advise Celestica. But their system ranks it 1 (ie strong buy), So I asked if he meant that I should not buy stocks with ranking 1. And then he finally confessed that they had indeed advised it, but that it was normal that you loose from time to time.
So I asked for a refund, which they did give. But then I started to get more and more spam (at the moment 30 emails per day) in which people promise unbelievable profits if I just click on one of the buttons. And I am not the first who has experienced this with Zacks. So I am convinced Zacks has sold my credentials on the Dark web.

Date of experience: March 1, 2025
Illinois
1 review
1 helpful vote
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As a small time investor for some 35 years, I have tried a number of services claiming that if I follow their advice, I will make winning investments. None of them have ever worked out, their "services" generally turn out to be platforms from which they advertise other sellers of market advice. I have used some of Zacks advice, gleaned from different brokerage info sites, and for 4 years now, have grown to respect Zacks, moreover I have been contacted by them in a very personal way. I have learned that Zacks really does take a personal interest in each individual investor, and that is unique in my experience. Zacks knowledge and expertise in stocks is the best and their crew the most sincere of any of their competitors I have found in my 35 years of market experience, and I have studied it hard.

Date of experience: March 14, 2025
Illinois
1 review
0 helpful votes
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As a valued Zacks Top 10 Subscriber for a year, I have consistently appreciated their comprehensive and professional approach to stock selection. The detailed information provided on the list of stocks is invaluable. Additionally, the daily market reports enhance my investment confidence and provide insights into the evolving market trends.

Last year, I achieved a remarkable +50% gross return from the ten stocks recommended by Zacks. This service is highly recommended for individuals who prioritize their time and seek a reliable investment strategy without the need to monitor the trading platform continuously.

Date of experience: February 14, 2025